Netcore and CNBC-TV18 Martech Marathon 12x25 puts together a day long understanding of changes in marketing caused by technology.

The event will see 25 speakers speaking 12 minutes each on the use of technology by brands.

Storyboard's Anant Rangaswami caught up with Amin Lakhani, president- client leadership at Mindshare India and Veerchand Bothra, chief entrepreneur & evangelist of Netcore Solutions to get a glimpse of what the event might entail.