The Indian economy is reeling due to the impact of coronavirus outbreak. As auto majors like Maruti Suzuki and Mahindra and Mahindra haven't sold a single vehicle in April, the unemployment rate has shot up to 27.1 percent, according to CMIE.

Business leaders expect it will take 6 months to a year for any kind of normalcy to return. Now, it goes without saying that all of this is a direct blow to the advertising and media agencies and many may be in big trouble. So, how are they coping, what will their business models need to be like, going forward, and what are they advising their clients at this point of time? To find answer to these questions, Anuradha Sengupta spoke to CVL Srinivas, India country manager at WPP.

WPP is the largest communications company in the world and owns some of India's best known advertising agencies. Across these agencies, WPP has a team of over 15,000 people and counts some of the biggest companies across sectors as its clients. With a 44 percent share of the media agency business, it is the market leader by a long way.

Watch this video for details

First Published:May 14, 2020 12:05 AM IST