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Now, a cannabis-infused beverage: Coors in deal with marijuana maker

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Now, a cannabis-infused beverage: Coors in deal with marijuana maker

Aug 2, 2018 4:23 AM

North American brewing major Molson Coors Brewing Company said its Canadian unit is entering a deal, which will help the company develop cannabis-infused beverages in Canada, reported The Denver Business Journal.

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Molson Coors Canada is joining hands with a Canadian cannabis producer, The Hydropothecary Corporation (HEXO), "to pursue opportunities to develop non-alcoholic, cannabis-infused beverages for the Canadian market following legalization," the journal said quoting the company.

The use of marijuana is expected in Canada will become legal later this year.

"Canada is breaking new ground in the cannabis sector and, as one of the country's leading beverage companies, Molson Coors Canada has a unique opportunity to participate in this exciting and rapidly expanding consumer segment," said Frederic Landtmeters, president and chief executive officer of Molson Coors Canada, had said in the statement.

The Denver brewer will have a 57.5 percent controlling stake in the joint venture.

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