The anti-counterfeit measures proposed in the recently-released draft national e-commerce policy may lower the price of original products, reported The Economic Times.

As per the new proposals, online platforms will have to seek the trademark owner’s authorisation to sell luxury goods, cosmetics etc.

Various experts and sellers said that the proposed anti-counterfeit measures will help in stemming the online sale of fake products, according to the report.

“Till counterfeits exist, the cost to original brands will remain high, but if the entire demand comes to the original brand, they will be able to bring down costs…This certainly seems doable, especially since it’s in everyone’s interest,” a top executive was quoted as saying in the report.

The executive also said that while the new move against counterfeit products may temporarily hurt sales, ‘it would eventually recover as brands begin enjoying better economies of scale and pass on the benefits to the consumer.’