Sportskeeda, Indias largest all-sports website owned and maintained by Absolute Sports Pvt Ltd has revealed their plans for the upcoming ‘cricket season comprising of the much-awaited Indian Premier League (IPL) as well as the ICC World Cup.

The website is expecting over four crore monthly users over the course of the 2019 IPL and the World Cup, according to a statement.

Out of this disruption in user base, Sportskeeda is also poised to cross 100 crore ad impressions during the cricket season, giving its partners a massive opportunity to advertise their products.

Commenting on the development, Sportskeeda Founder and CEO Porush Jain said: "This growth in our community validates our mission to continue to provide premium content to our audience. The next 4 months are crucial, to not only us, but everyone connected to sports, especially cricket all across the world."

"Our team will continue burning the midnight oil during the cricket season to ensure our community continues growing exponentially year on year," he added.

Sportskeeda is a free-for-all website which sources its content from its well-established community. It works on a unique revenue-share model which ensures the entire sports content community grows together with the platform.

Sportskeeda's offerings include partnerships where partners can associate through three-tiered customised packages. Other options also include partnering on innovative video and content properties as well as elite branding options.

"Over the last couple of years, SK has helped several partners across categories to leverage its platform and top-of-the-chart innovations in both display and content," Co-Founder and Chief Business Officer Samarth Sharma said.

"The significant growth in traffic provides our existing and new partners several unique opportunities to showcase their brand to their relevant audience set through our newly created offerings," he added.