financetom
Economy
financetom
/
Economy
/
Starbucks misses global sales estimates on weak US demand as turnaround makes progress
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Starbucks misses global sales estimates on weak US demand as turnaround makes progress
May 25, 2025 10:46 PM

(Reuters) -Starbucks ( SBUX ) CEO Brian Niccol's turnaround efforts showed signs of progress even as the coffee giant missed estimates for quarterly global comparable sales and profit as inflation and economic uncertainty hit demand in the United States.

Total same-store sales declined 1% in the second quarter, the company said on Tuesday, compared with analysts' average estimate of a 0.26% fall, according to data compiled by LSEG. Comparable sales had declined 4% in the preceding three-month period.

Investors have placed their bets on Niccol's strategy to revive demand for the struggling brand in the U.S. by reinstating a coffee-house atmosphere at its stores and reducing production and service times.

"Our financial results don't yet reflect our progress, but we have real momentum with our "Back to Starbucks ( SBUX )" plan. We're testing and learning at speed and we're seeing changes in our coffeehouses," Niccol said in a statement.

Niccol said that Starbucks ( SBUX ) was improving speed-of-service with the right staffing and deployment, adding that its refreshed marketing was resonating with customers.

However, the efforts face an increasingly cautious consumer dealing with the fallout of U.S. President Donald Trump's erratic trade policy.

North America same-store sales fell 1% for the quarter ended March 30, compared with estimates of a 0.24% drop.

Peers have also indicated that restaurant visits and spending weakened in the U.S. in February and March as consumer sentiment took a hit.

Starbucks' ( SBUX ) shares were nearly flat in extended trading. The stock, which had surged in the months following Niccol's appointment as CEO, is down about 7% so far this year.

Meanwhile, the company saw some improvement in its international segment, with sales in second largest market China coming in flat after four straight quarters of decline.

International comparable sales rose 2%, compared with estimates of a 1.13% drop.

Gross margin fell 590 basis points in the quarter and the company reported adjusted earnings per share of 41 cents, missing estimates of 49 cents.

Starbucks ( SBUX ) is cutting down on promotions and discounts, and relying less on its loyalty program to reach consumers and instead investing in broader marketing.

Average ticket, or the amount spent by customers per visit, was up 3% in the reported quarter.

(Reporting by Juveria Tabassum in Bengaluru; Editing by Sriraj Kalluvila)

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
India looking into 'freak' incidents like damage to Sikkim's Chungthang dam: RK Singh
India looking into 'freak' incidents like damage to Sikkim's Chungthang dam: RK Singh
Oct 18, 2023
Stressing on the need to have quick ramp up and ramp down energy sources for grid balancing, the minister described hydroelectric power's role as essential in the path to energy transition as wind energy is intermittent and the sun doesn't shine 24×7.
Zoomed Out | Critical Minerals — why India's current strategy to become self-reliant is so vital
Zoomed Out | Critical Minerals — why India's current strategy to become self-reliant is so vital
Nov 29, 2023
Internationally, there are genuine security concerns related to the criticality in building more diverse and dependable value chains for critical minerals, about their environmental and social sustainability, and technological challenges. While, India has taken the right steps for creating an ecosystem for accelerated exploration and production of critical and new age minerals, observes FICCI Mining Committee Co-Chair Pankaj Satija.
JPMorgan has a new way to gauge its green progress
JPMorgan has a new way to gauge its green progress
Nov 15, 2023
As the largest energy banker, JPMorgan is a frequent target of criticism over Wall Street’s role in the climate crisis. At the same time, the bank is a leading US arranger of green bonds, making it vulnerable to Republicans seeking to protect the fossil fuel industry.
In fight to curb climate change, a grim report shows world is struggling to get on track
In fight to curb climate change, a grim report shows world is struggling to get on track
Nov 14, 2023
The State of Climate Action report released on Tuesday by the World Resources Institute, Climate Action Tracker, the Bezos Earth Fund and others looks at what's needed in several sectors of the global economy power, transportation, buildings, industry, finance and forestry to fit in a world that limits warming to 1.5 degrees Celsius (2.7 degrees Fahrenheit) over pre-industrial times, the goal the world adopted at Paris in 2015. The globe has already warmed about 1.2 degrees Celsius (2.2 degrees Fahrenheit) since the mid-19th century.
Copyright 2023-2025 - www.financetom.com All Rights Reserved