E-commerce platform Tata Cliq has partnered with tech major Adobe to deploy solutions aimed at enhancing digital experiences for customers in India.

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Tata Cliq's (a part of the Tata group venture) 'phygital' marketplace combines online shopping with the offline store experience and leverages Adobe Experience Cloud solutions to offer a personalised, relevant and seamless digital experience for shoppers, Adobe said in a statement.

It, however, did not disclose the financial details of the partnership.

"A strong digital strategy has been central to our focus on appealing to high-end customers and delivering exceptional online experiences for them," Tata Cliq CEO Ashutosh Pandey said.

Sauvik Banerjjee, CTO at Tata Cliq, said with Adobe's solutions, the company's conversion rates have seen an uplift of 40 per cent, and operational costs significantly declined.

In last two years, Tata Cliq has implemented a range of Adobe Experience Cloud solutions, including Adobe Media Optimizer, Adobe Analytics, Adobe Campaign and Adobe Target.

"Given India's growth on mobile and Internet, vast millennial population, and an increasing customer preference for buying online - the eCommerce industry in the country continues to experience heavy demand and explosive growth," Adobe Managing Director South Asia Kulmeet Bawa said.

He added that to thrive in a hyper-competitive landscape, it is imperative for brands to put customer experiences at the core of their business strategies.