Bharat Puri, MD, Pidilite Industries said that we are cautiously optimistic.

“While demand is good what the new normal is; frankly the next two-three quarters is going to tell you that,” he said.

Talking about numbers, he said, “The inflation is always the single biggest dampener for growth in any emerging market and that is true for ours. So that is note of caution one. Note of caution two is normally fast moving consumer goods (FMCG), consumer goods tend to be at 1-1.5 times gross domestic product (GDP)growth.”

Also Read: Next 2-3 quarters will determine new normal for growth, says Pidilite Industries

“If that continues as GDP growth comes in at the 7-7.5 percent mark then most FMCGs looking at double digit growth would still be a reality,” he added.

On business front, he said we have a huge potential for growth in water proofing.

According to him, increasing penetration of waterproofing solutions will lead growth.

"We will see 6 months before things start normalising in Kerala. Our categories are well positioned vis-à-vis India story. If India grows our categories grow much faster," he said.

He added that we tend to grow 1-2 times GDP in our core categories.

First Published:Aug 29, 2018 3:09 PM IST