Amidst the festive season, the battle for shoppers' attention has intensified, with major brands, e-commerce giants, and retailers vying for customers with a deluge of discounts, cashback offers, and promotions. Amazon India's 'Great India Festival' and Flipkart's 'Big Billion Days Sale 2023' have set the stage for a shopping extravaganza.

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While the allure of these deals is undeniable, savvy shoppers need to exercise caution and strategy to maximise the value of their purchases.

Here are some tips to help you make the most of these festive sales:

Use cashback opportunities

Cashback offers may be specific to certain product categories on various e-commerce platforms. It's essential to meticulously examine these cashback options and make the purchases accordingly.

Compare across platforms

During the festive season, numerous e-commerce websites present discounts and cashback deals. To ensure the best possible deal, users should cross-check the prices and incentives offered on different platforms. They should keep in mind that offline retailers are also entering the festive sales arena, so thorough research can lead to additional perks when making in-person purchases, experts say.

Strategic planning

Before diving into the shopping spree, it's prudent to plan the purchases by exploring the offers on the respective websites or apps well in advance. Some deeply discounted products may only be available for a limited time or until stocks last. To stay ahead of the game, experts suggest setting up notifications on the shopping app to receive timely alerts when discounts become active.

Harness the power of cards and reward points

Capitalise on the festive sales bonanza by utilising credit cards and reward points. For instance, Amazon is offering up to 10 percent discounts on select purchases on using SBI debit and credit card. Flipkart also provides a range of discounts, cashback deals, and pay later options.

No-cost EMI

While the prospect of a no-cost EMI may be enticing, it's essential to approach it with prudence. A no-cost EMI allows one to pay only the product price, divided evenly over the repayment period. However, be aware that some may involve additional charges, such as a processing fee. Also, remember that interest is not entirely waived in a no-cost EMI, especially on e-commerce platforms.

Banks levy interest, but the seller may offer an equivalent discount, effectively offsetting the interest payable. So, it's better if customers scrutinise the terms and conditions to make a cost-effective choice.

(Edited by : Amrita)