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How financial firms used viral 'Binod' trend to warn against online fraud
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How financial firms used viral 'Binod' trend to warn against online fraud
Aug 12, 2020 7:23 AM

State Bank of India or SBI, country’s largest lender, has issued a warning against online fraud on its micro-blogging website Twitter by using the popular trend ‘Binod’. The lender said that only if everyone behaved like #Binod when online, there would be lesser fraud reports."

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The bank has also shared an image that reads, "This is Binod. Binod likes sharing his own name on Social Media, not his bank details. Be like Binod."

Only if everyone behaved like #Binod when online, there would be lesser fraud reports. #CyberSafety #OnlineFraud #OnlineBanking #SocialMedia pic.twitter.com/aofciYWnKZ

— State Bank of India (@TheOfficialSBI) August 8, 2020

For the unversed, the #Binod memes have taken over the internet over the past few days. It started with a famous YouTube channel Slayy Point's video that went viral. Slayy Point is run by duo Abhyudaya and Gautami.

Recently, they made a video roasting YouTube comments. One of the comments mentioned in the video was by a user called Binod Tharu who simply wrote his first name 'Binod' as a comment.

Soon, this gave birth to trending buzz 'Binod' and people started using it evrey where.

Mobile payments and financial services company Paytm also pitched in and changed their display name to Binod shortly after one user requested it to do so.

They also posted a message using the Binod hashtag, warning people against online fraud.

"Binod is smart. Be like #Binod," the firm tweeted mentioning that Paytm KYC (Know Your Customer) can never be done with any app.

Binod is smart. Be like #Binod. pic.twitter.com/I7w1Y1YYzx

— Paytm (@Paytm) August 8, 2020

Mumbai Police also issued a warning against online fraud by using the trend.

The official Twitter handle of Mumbai Police posted, "Dear #binod, we hope your name is not your online password. It’s pretty viral, change it now! #OnlineSafety."

First Published:Aug 12, 2020 4:23 PM IST

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