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Research Alert: CFRA Keeps Buy Opinion On Shares Of Wix.com Ltd.
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Research Alert: CFRA Keeps Buy Opinion On Shares Of Wix.com Ltd.
Nov 23, 2025 10:17 PM

12:50 AM EST, 11/24/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

Our revised target price of $140 (from $200) implies a 2026 P/E of 17.9x (five-year mean: 48.7x), based on our projected slower but still strong two-year revenue CAGR of 13% through 2026 (five-year CAGR through 2024: 18%). We expect the number of premium subscriptions to pick up, underpinned by product offering enhancements and efficient marketing aimed at high-intent users. We also project higher ARPS on increased product pricing, a more favorable mix of higher-priced subscription packages, expanded product offerings, and growing adoption of Business Solutions features by subscribers. We anticipate modest compression in operating profit margin in 2025/2026 due to investments in AI and product innovations, as well as spending to grow and integrate Base44, which will be partly mitigated by operational efficiency and prudent cost management. We keep our 2025 non-GAAP EPS estimate at $7.43 but cut 2026's to $7.82 from $8.75 as we lower our margin assumption to factor in higher investment spending.

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