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Research Alert: CFRA Keeps Hold Opinion On Shares Of Lamar Advertising Company
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Research Alert: CFRA Keeps Hold Opinion On Shares Of Lamar Advertising Company
May 10, 2026 10:05 PM

12:50 AM EDT, 05/11/2026 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We increase our 12-month target price by $20 to $162 on a forward P/FFO of 18.8x our 2026 FFO estimate, a large premium to LAMR's three-year average forward multiple (13.8x) given recent strength in digital conversions. We maintain our 2026 FFO estimate at $8.64 and increase our 2027 FFO estimate by $0.08 to $9.09. LAMR had growth across all major verticals in Q1, with airport advertising revenue up 15.5% Y/Y and national advertising revenue rebounding to +5.8% growth. The national spend was supported by 25% surge in programmatic advertising, reaching $11M in Q1. All regions witnessed growth, with Midwest leading at 5.7%, while the Gulf Coast region saw only 1% Y/Y growth. In terms of channel mix, the education and telecom advertising categories were slightly weaker to start the year. Management noted that forward bookings are the strongest since Covid-19, with 75% booked toward its total revenue goal this year already. We believe LAMR will have a strong 2026 but see limited upside given its premium valuation.

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