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Research Alert: CFRA Maintains Buy Opinion On Adss Of Bilibili Inc.
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Research Alert: CFRA Maintains Buy Opinion On Adss Of Bilibili Inc.
May 20, 2026 2:02 AM

04:35 AM EDT, 05/20/2026 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We cut our 12-month target price for Bilibili ( BILI ) to USD25 from USD31, based on a 2026 P/revenue multiple of 2.19x. This represents a +1 standard deviation premium against the three-year average valuation, justified by the company's profitability inflection, with 15 consecutive quarters of margin expansion and sustained net profit achievement. AI-driven improvements in user engagement and advertising efficiency are creating a compounding growth flywheel, while the strong balance sheet provides flexibility for strategic investments. Bilibili's ( BILI ) Q1 2026 results showed strong momentum, with revenue up 7% Y/Y to CNY7.47B, led by 30% advertising growth. Daily active users reached 115.2M (+8% Y/Y), with daily engagement hitting 119 minutes. We cut our 2026 EPADS forecast to CNY6.82 (from CNY7.99 ) and 2027 EPADS to CNY8.79 (from CNY8.99). This is due to a slower-than-expected mobile games recovery and higher R&D spending on AI initiatives, partially offset by stronger advertising momentum.

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