03:25 PM EDT, 05/05/2026 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We raise our 12-month target by $4 to $26, based on a 2027 P/E of 16.3x, a justified discount to HOG's 10-year mean forward P/E of 13.2x. We lower our EPS estimates to $0.45 from $1.40 for 2026 and to $1.60 from $2.15 for 2027. HOG posted Q1 2026 EPS of $0.22, down 79% from $1.07 in Q1 2025, a penny short of consensus. The miss was due to weaker-than-expected margins, as motorcycle revenue fell 2% to $1.06B ($60M ahead of consensus), driven by a 3% drop in motorcycle shipments. The company maintained prior 2026 guidance. In our view, the stock continues to lack a catalyst and motorcycle demand remains weak. However, we think the stock remains somewhat of a misunderstood name, as its modest capex requirements allow it to generate strong free cash flow. While the quarter fell short of expectations, one positive was the fact that it repurchased 6.6M shares for $128M in Q1, a significant increase from recent quarters. In fact, HOG's average share count was down 11% on a Y/Y basis in Q1. We remain at a Hold.