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Research Alert: CFRA Maintains Hold Opinion On Shares Of Zebra Technologies Corporation
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Research Alert: CFRA Maintains Hold Opinion On Shares Of Zebra Technologies Corporation
Oct 28, 2025 12:27 PM

03:00 PM EDT, 10/28/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We maintain our Hold rating on ZBRA, following Q3 results that exceeded expectations yet reinforced our concerns about near-term growth catalysts. We reduce our 12-month target to $294 from $323, applying a more conservative 17x multiple to our 2026 EPS estimate (vs prior 19x), as we believe extended AI monetization timeline and persistent EMEA headwinds warrant a discount to ZBRA's 22x three-year average. We raise our 2025 EPS estimate to $15.84 from $15.19 and 2026 to $17.32 from $17.02, incorporating better Q3 operating leverage, improved tariff outlook ($24M vs $30M impact), and Elo accretion. While we acknowledge solid execution, with 11% Q3 EPS growth, and appreciate management's $500M buyback commitment, we see balanced risk/reward at current valuation. We think investors require tangible evidence of sustainable organic growth acceleration and successful AI revenue generation before re-rating shares higher. In our view, ZBRA trades near fair value pending clearer visibility on these key catalysts.

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