12:30 PM EDT, 03/17/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We lift our recommendation on shares of APP to Buy from Hold and increase our target price to $395 from $364, based on an EV/EBITDA multiple of 35x our 2025 adjusted EBITDA projection of $3.9B, above its one-year average on Advertising strength and ramping of its e-commerce business segment. We forecast 2025 GAAP EPS of $6.50 (previously non-GAAP EPS of $7.28) and 2026 GAAP EPS of $9.50 (previously $8.51), to better align with APP's reporting. We believe the impacts of the short-seller reports are likely behind us (management has addressed and refuted claims), and while economic risks are more elevated now from tariff uncertainty and weaker consumer sentiment, we see mitigating factors, such as growth initiatives in the pipeline (self-service capabilities, CTV expansion, e-commerce ramp). In addition, APP's dominance in the space would make it more resilient to these headwinds. Moreover, multiple contraction and a sharp price decline has made the risk-reward scenario more favorable, in our view.