10:45 AM EDT, 07/30/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We raise our 12-month price target by $397 to $6,450, 25x our 2026 EPS estimate (from 27x our 2025 EPS view), a premium to its 20x three-year average forward multiple, justified by resilient operating margins, compelling earnings drivers, and greater exposure to international travel markets. We raise our 2025 EPS estimates to $225.38 from $224.20 and 2026's to $257.96 from $253.73, reflecting continued momentum in gross bookings growth in Europe and Asia, while U.S. travel was better than feared. BKNG continues to execute well, with its alternative accommodations business now representing a low-double-digit percentage of sales and creating a sustainable growth driver through 2026. The company is driving margin expansion through improved marketing ROI and Agentic AI initiatives, while benefiting from easing trade policy concerns and sustained international travel momentum. We reiterate our Buy rating and believe BKNG trades at an unwarranted discount due to market concerns about GenAI competitive threats.