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Research Alert: CFRA Reiterates Hold Opinion On Shares Of Harley-davidson Inc.
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Research Alert: CFRA Reiterates Hold Opinion On Shares Of Harley-davidson Inc.
Jul 30, 2025 9:01 AM

11:40 AM EDT, 07/30/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We increase our 12-month price target by $4 to $28, based on a 2026 P/E of 9.3x, a justified discount to HOG's 10-year mean forward P/E of 12.2x. We lower our adjusted EPS estimates to $2.50 from $2.75 for 2025 and to $3.00 from $3.45 for 2026. HOG reported a substantial Q2 miss, but it was overshadowed an announced partnership with KKR and PIMCO for Harley-Davidson Financial Services that should unlock $1.25B in cash, most of which will be allocated toward share repurchases ($500M) and debt reduction ($450M). While we consider the deal a big short-term positive, it doesn't change the fundamental issues surrounding the story and should come at the expense of earnings, noting that HDFS accounted for nearly 50% of the company's total operating income in the first half of 2025. We remain at a Hold, as HOG's valuation appears fair and motorcycle demand remains problematic due to unfavorable demographics (the average age of a U.S. motorcycle rider is 48, up from 27 in 1982).

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