(Reuters) -Chipotle Mexican Grill ( CMG ) on Wednesday lowered its annual sales growth target again and missed quarterly sales estimates as economic uncertainty prompts Americans to dine out less, sending the burrito chain's shares down 9% after hours.

A significant rise in menu prices has pressured dining out in the United States for several quarters now and consumers are preparing meals at home to stretch their budgets.

Companies are also taking stock of President Donald Trump's tariff policy that could lead to higher supply chain costs and further pressure consumer spending.

Chipotle now expects annual comparable restaurant sales to be about flat year-over-year, while its prior target was for growth in the low single-digit range.

"Much of what we're experiencing right now is due to macro and the consumer. The low-income consumer is looking for value as a price point at present," CEO Scott Boatwright said on a post-earnings call, adding that the company saw some market share loss from April through May.

Chipotle's visits per location fell about 6% in the second quarter, while the wider fast-casual segment remained flat, data from Placer.ai showed.

The company has opened more stores betting on its affordable and popular Tex-Mex cuisine to help protect against the broader weakness in dining out.

It also ramped up digital marketing and promotions through its rewards program to keep consumers interested, and that supported sales growth in June, executives said.

Chipotle launched the Adobo Ranch, its first new dip in five years, during the quarter and continued its limited-time Chipotle Honey Chicken offering to boost sales.

It reported a 4% fall in comparable sales for the quarter ended June 30, while analysts were estimating a 2.86% decline, per data compiled by LSEG. Its adjusted earnings per share were in line with estimates.

(Reporting by Juveria Tabassum in Bengaluru; Editing by Devika Syamnath)