The media and entertainment industry is going through a massive structural change, said Elara Capital’s Karan Taurani on Monday.

Speaking in an interview with CNBC-TV18, he said, “Content investments are going to go off the roof because of competing with digital over-the-top (OTT) giants and that will have pressure on earnings for the broadcasters.”

In view of balance sheets, PVR, Inox and Sun TV remain the top three media companies, Taurani said.

“The top three media companies in terms of healthy balance sheets, I would go in terms of the pecking order of PVR, Inox and Sun TV.”

He expects big releases from the month of January-February. According to him, organised cinema players to gain market share on the closure of small screen players.

“Structurally, the industry is poised in a strong way and the one big reason for that is the consolidation and about 20 percent of single screens are going to shut down forever. So that’s one major point which is going to lead to massive market share gain for the organised sector, which is multiplexes,” Taurani said.

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(Edited by : Ajay Vaishnav)