Zee Entertainment Enterprises surged 10 percent this week and outperformed Nifty Media that surged nearly 7.5 percent.

In Thursday's session, it was up 3 percent with its volumes 3.5 times more than its average volume. This was turnover was more than that of preceding four days.

The stock also crossed the 100-day moving average (DMA) of Rs 208 per share on Thursday.

What led to this move?

A week ago, the company released the fourth-quarter results, and the numbers were good. The stock has valuation comfort as well and trades at eleven times the earnings per share -- the cheapest in the sector.

CNBC-TV18’s Sonal Bhutra has more details, watch the video.

(Edited by : Yashi Gupta)