Aditya Birla Fashion and Retail has a comprehensive product portfolio with presence across formal, casual, western and athlete wear for women, men and kids. The company aims to double its store count over the next five years with a focus on tier-II, tier-III, and tier-IV towns.

The company follows an asset-light model where most of its stores are franchise owned and operated which helps the company to grow with minimum capex. They also plan to introduce new styles every month in the lifestyle segment and every 15 days in the value segment.

It also aims to scale up the emerging segments such as innerwear, ethnic wear, and the global youth business by 6x over the next five years.

In the special segment ‘Moneycontrol Pro Ideas For Profit’, moneycontrol’s Bharat Gianani gets details on how the company is expected to perform going forward.

Watch video for more.

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(Edited by : Priyanka Rathi)

First Published:Mar 12, 2021 2:45 PM IST