DFM Foods is a reputed snack manufacturing company selling products under the CRAX brand. The company has evolved its product portfolio, traditionally it used to cater to the kids' segment.

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However, over the last 2-3 years it has introduced new products corn and potato-based which target the adult audience.

The company has significantly increased its distribution presence in non-North regions over the last 7-8 years. The non-north regions contribute 30 percent of the company’s revenues.

With the takeover of the company by the reputed private equity firm Advent International a new professional management team has been put into place.

In the special segment ‘Moneycontrol Pro Ideas For Profit’, moneycontrol.com’s Bharat Gianani gets more details on the company’s performance.

Watch the video for more.

(Edited by : Abhishek Jha)

First Published:May 4, 2021 11:35 AM IST