01:59 PM EDT, 06/27/2025 (MT Newswires) -- Consumer stocks were rising Friday afternoon, with the Consumer Staples Select Sector SPDR Fund (XLP) gaining 0.4% and the Consumer Discretionary Select Sector SPDR Fund (XLY) up 0.9%.

In corporate news, Nike ( NKE ) shares jumped more than 15% after the sportswear giant laid out a plan to tackle tariff-related costs such as price increases in the US and reducing Chinese footwear imports, while it recorded better-than-expected fiscal Q4 results.

McDonald's (MCD) is likely to post robust same-store sales in the US in the second half of the year, underpinned by menu innovation and expanded store hours, UBS Securities said Friday. McDonald's shares climbed 1.7%.

Unilever ( UL ) will be paying $1.5 billion to acquire men's grooming brand Dr. Squatch, the Financial Times reported Thursday. Unilever ( UL ) shares added 0.2%.