03:42 PM EDT, 07/29/2026 (MT Newswires) -- Consumer stocks were mixed late Wednesday afternoon, with the State Street Consumer Staples Select Sector SPDR ETF (XLP) increasing 0.1% and the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) shedding 0.3%.

In corporate news, Wingstop ( WING ) reported stronger-than-expected fiscal Q2 earnings and reiterated its global unit growth outlook. Its shares gained 3.5%.

Netflix ( NFLX ) is paying $200 million for the broadcast rights to the 2027 Women's World Cup, Bloomberg reported. Netflix ( NFLX ) shares rose 1.3%.

Ford (F) shares climbed 3.1% after the carmaker lifted its full-year core profit outlook, while it also reported an unexpected year-over-year increase in its Q2 earnings and recorded revenue above market estimates.

Procter & Gamble's ( PG ) fiscal Q4 revenue fell short of market estimates, while the consumer goods giant said higher costs could weigh on its fiscal 2027 earnings. Its shares fell 2.7%.

VF (VFC) shares fell past 17% after the apparel and footwear company reported a wider-than-expected fiscal Q1 loss despite topping Wall Street's revenue estimates.