Try to recall which Bollywood movie was the greatest hit in the last few years?

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Most of us would perhaps name biggest box-office grossers, probably, movies having triple-digit box-office collection. But, that is not always true.

It's the return on investment (ROI) which decides the scale of its success.

In simple words, ROI measures what a movie has earned against what they had spent.

ROI is the number of times a film gets its cost of production including marketing and advertising costs.

Following are some examples of Bollywood movies released in last two years, which may not have earned big on domestic ticket windows, but still scored high on ROI.

For instance, Irrfan Khan starrer – Hindi Medium released in May, 2017 earned around Rs 61 crore through domestic box-office collection, but will not feature on the Bollywood’s top grosser’s list.

But, the cost of production of the movie was just Rs 23 crore and the film tops the chart on the ROI metric by earning 2.7x of its cost of production.

Similarly, Prakash Jha production, Lipstick Under My Burkha, which has Konkana Sen Sharma, Ratna Pathak Shah as lead, may have earned only Rs 15 crore through domestic box-office collection, but recorded a spectacular ROI of 2.5x.

Likewise, Akshay Kumar-starrer Toilet Ek Prem Katha, Hichki with Rani Mukerji as the lead, Farhan Akhtar and Ritesh Sidhwani's Fukrey Returns, didn’t enter the 100 crore-club but earned a very high ROI - double the cost of production.

First Published:Jul 2, 2018 3:17 PM IST