The MAGGI Desh Ke Liye 2 Minute - the agri challenge in association with CNN News18 is a novel case-study challenge that has attracted the brightest young minds from India's top 26 colleges where they propose agri-business solutions that will help make the farm sector more sustainable, efficient and profitable.

As the grand finale of the campaign airs this week across our network channels, CNBC-TV18 spoke to the Chairman & Managing Director of Nestle India, Suresh Narayanan to understand the relevance and impact of this initiative led by the Maggi Brand.

Suresh Narayanan said, “Maggi, as a brand is very much linked to agriculture, and agriculture is also the segment of our economy, which is the most important in terms of occupation and in terms of incomes for a large number of the farming community and the allied community. Therefore it is important that issues around agriculture be addressed, and what better brand than Maggi to contribute in its own small way to the good ideas coming into agriculture and some of them, hopefully, as we will see today, being implemented to a worthy cause."

Watch this video for more.

(Edited by : Ajay Vaishnav)

First Published:Dec 16, 2020 3:09 PM IST