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New launches to strengthen offerings in 125cc segment, says Hero MotoCorp
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New launches to strengthen offerings in 125cc segment, says Hero MotoCorp
May 13, 2019 7:42 AM

In a bid to strengthen its offerings in 110cc and 125cc segments, Hero MotoCorp has launched two new scooters -- Maestro Edge 125 and Pleasure Plus.

According to Sanjay Bhan, Head of Sales, Hero MotoCorp, the company's Destini 125 has already achieved double-digit market share. "Now with the portfolio strengthening, it will stay that way, which is a good position for somebody who has entered this segment late," Bhan said.

With Pleasure Plus, the company wants to reinforce its offering in 110cc segment, which still remains the bulk of the market. “While 125cc scooters have done well over the past 18-24 months, the belly of the market stays at 100-110cc," he added.

Talking about the weak Q4 performance, he said the reasons were evident. It all started with a poor festive season, leading to increasing inventories, which hit Q4 numbers.

By the time it is March 31, 2020 we aspire to have only BS VI-compliant vehicles in the inventory, Bhan added.

First Published:May 13, 2019 4:42 PM IST

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