Following Prime Minister Narendra Modi's lead of 'delivery-in' and 'delivery-out' during his Mann Ki Baat address on Sunday, Paytm Mall will begin a program to collect excess goods from people across the country and deliver them to the needy this festive season.

Paytm chief executive officer Vijay Shekhar Sharma tweeted about the initiative.

What a great concept of delivery-in and delivery-out for this Diwali as mentioned by our honourable @PMOIndia in today’s #MannKiBaat !

We @PaytmMall will start service to collect goods from your house