In its attempt to cater to the health-conscious consumers in India, chocolate maker Mondelez on Monday launched a new variant of Dairy Milk with 30 percent less sugar.

Cadbury Dairy Milk 30 percent Less Sugar, will have no added artificial sweeteners, and will be sold with the existing portfolio of the chocolate maker, the company said in a release.

Developed over the course of two years with the help of a team of scientists, nutritionists and chocolatiers at the company’s research and development facilities, the new bar of chocolate is priced at Rs 50 for 43 grams, and will become available by mid-June.

It will be launched simultaneously in both India and the United Kingdom.

"Cadbury Dairy Milk 30 Percent Less Sugar is another very special innovation that will provide our Cadbury Dairy Milk fans with a less sugar option without compromising on our world-renowned taste and quality. We expect this innovation to strengthen our portfolio as it will complement our other much-loved brands, including core Cadbury Dairy Milk,” Deepak Iyer, president, Mondelez India, said.

Mondelez, the Illinois-based chocolate maker, also sells cookies and snacks of global popularity. Some of their famous brands include Oreo, Milka and Toblerone chocolate.

It's Indian unit, Mondelez India Foods Private Limited, has been present in the country for more than seven decades. It is the leading chocolate seller in the country, having cornered 65 percent of the market share.

First Published:Jun 11, 2019 6:23 PM IST