Reliance Retail ltd, the retail arm of Reliance Industries ltd, on Monday began sending invites to Jio telecom users for registering on the new venture named JioMart, according to a Livemint report. Calling itself "Desh ki Nayi Dukaan," JioMart will currently cater to online shoppers in the suburban Mumbai areas of Navi Mumbai, Thane and Kalyan, the report said.

The "soft-launch" of JioMart, confirmed by a Reliance Retail official to Livemint, marks the foray of Billionaire Mukesh Ambani's firm in e-commerce space dominated by global majors like Amazon and Walmart.

JioMart will give its users options to shop from 50,000-plus grocery products, free home delivery with no minimum order value, no-questions-asked return policy and an express delivery promise, the report added.

New commerce is Reliance Retail’s offline-to-online initiative, which would link producers, traders, small merchants, brands and consumers through technology, the Livemint report said. The company has been working on its new commerce plan for nearly two years and currently runs neighbourhood stores, supermarkets, hypermarkets, wholesale, speciality and online stores, it added.

Disclosure: Network18, the parent company of CNBCTV18.com, is controlled by Independent Media Trust, of which Reliance Industries is the sole beneficiary.

First Published:Dec 31, 2019 9:00 AM IST