financetom
Technology
financetom
/
Technology
/
Adobe to launch generative AI video creation tool later this year
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Adobe to launch generative AI video creation tool later this year
Sep 11, 2024 9:50 AM

(Reuters) - Adobe will unveil a new generative AI-powered video creation and editing tool in a limited release later this year, the software maker said on Wednesday, as it looks to beef up its suite of applications catering to creative professionals.

Dubbed Adobe Firefly Video Model, the artificial intelligence tool will be released in beta and will join the Photoshop maker's existing line of Firefly image-generating applications that allow users to produce still images, designs and vector graphics.

The model will establish Adobe in the growing market for AI-based video generation tools, a space already targeted by OpenAI's Sora, Stability AI's Stable Video Diffusion and other AI video apps from smaller startups.

The tool can generate a five-second clip for a single prompt and can interpret both text and image prompts, said Alexandru Costin, vice president of generative AI at Adobe. Users can also specify the required camera angle, panning, motion and zoom.

"We've invested in making this model reach the level of quality and prompt understanding that videographers expect. We've invested in making sure we really pay attention to the prompt ... respecting guidance from videographers much better than other (AI video) models," Costin told Reuters in an interview.

Adobe said the video model is trained on public domain or licensed content that it has permission to use, and not on any Adobe customer content.

"We only train them on the Adobe Stock database of content that contains 400 million images, illustrations, and videos that are curated to not contain intellectual property, trademarks or recognizable characters," Costin said.

Adobe is also rolling out Generative Extend, a tool that will be available in its Premiere Pro video editing software, which can extend any existing clip by two seconds by generating an appropriate insert to fill gaps in the footage.

First previewed in April, the tool has seen "a huge positive reaction from all of our customers", Costin said.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
A Closer Look at Arista Networks's Options Market Dynamics
A Closer Look at Arista Networks's Options Market Dynamics
Sep 11, 2024
Investors with a lot of money to spend have taken a bullish stance on Arista Networks ( ANET ) . And retail traders should know. We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga. Whether these are institutions or just wealthy individuals, we don't know. But when something this...
Clear Blue Technologies to Provide Renewable Energy Solutions for Telecom Sites in South Sudan, DRC
Clear Blue Technologies to Provide Renewable Energy Solutions for Telecom Sites in South Sudan, DRC
Sep 11, 2024
11:28 AM EDT, 09/11/2024 (MT Newswires) -- Clear Blue Technologies International ( CBUTF ) on Wednesday said it entered into an agreement to provide 100% renewable energy solutions for rural telecommunications sites in South Sudan and the Democratic Republic of the Congo (DRC). The company said the initiative aims to bring wireless connectivity to underserved and off-grid communities by powering...
SentinelOne taps former Workday exec Barbara Larson as CFO
SentinelOne taps former Workday exec Barbara Larson as CFO
Sep 11, 2024
Sept 11 (Reuters) - Cybersecurity firm SentinelOne ( S ) on Wednesday named Barbara Larson as its new finance chief, effective immediately, succeeding Dave Bernhardt. SentinelOne ( S ) is trying to take share from CrowdStrike ( CRWD ) after a global outage due to the bigger rival's faulty software update triggered some customers to rethink their options, with additional...
Adobe to launch generative AI video creation tool later this year
Adobe to launch generative AI video creation tool later this year
Sep 11, 2024
(Reuters) - Adobe will unveil a new generative AI-powered video creation and editing tool in a limited release later this year, the software maker said on Wednesday, as it looks to beef up its suite of applications catering to creative professionals. Dubbed Adobe Firefly Video Model, the artificial intelligence tool will be released in beta and will join the Photoshop...
Copyright 2023-2026 - www.financetom.com All Rights Reserved