Alteryx earns leader recognition in Snowflake's Modern Marketing Data Stack report and deepens existing partnership

IRVINE, Calif., Sept. 30, 2025 /PRNewswire/ -- Alteryx Inc., a leading AI and data analytics provider, today announced that it has been recognized by Snowflake, the AI Data Cloud company, as a leader in the Analytics & Measurement for Business Intelligence category in Snowflake's Modern Marketing Data Stack 2026.

The fourth annual edition of Snowflake's Modern Marketing Data Stack report analyzes the technologies, solutions, and platforms used by over 11,100 Snowflake customers to reveal how AI, privacy, and data gravity are accelerating the evolution of martech and adtech across 13 key categories.

"We are honored to be recognized by Snowflake as a leader in analytics, particularly at a time when AI and data are reshaping how organizations operate," said Ben Canning, Chief Product Officer at Alteryx. "This recognition underscores the power of our partnership with Snowflake and how we help teams adapt quickly, deliver more personalized experiences, and fuel transformation."

Alteryx is expanding its partnership with Snowflake with the public preview launch of Alteryx Live Query, enabling users to view, prepare, and analyze Snowflake AI Data Cloud assets directly from the Alteryx One Platform. Live Query processes analytics natively in Snowflake, eliminating unnecessary data movement, minimizing data egress costs, and keeping data securely in place to meet governance and compliance requirements. The integration pairs Alteryx's intuitive no-code, low-code interface with Snowflake's speed and scalability, so anyone — from business analysts to data scientists — can generate fast, trusted insights from large datasets without impacting security or performance.

"This recognition reflects what we experience firsthand at Alteryx — how powerful it is when marketing teams use Alteryx and Snowflake together to drive growth," said Michelle Huff, Chief Marketing Officer at Alteryx. "Here at Alteryx, we pair data from Snowflake with the Alteryx One Platform and ChatGPT to collect and analyze data, drive data-driven workflows, generate high-impact campaigns, and streamline operations. Our marketing team can quickly generate opportunities that drive pipelines and produce personalized content at scale. Running these AI-powered insights and workflows with this powerful combination allows us, and our customers, to better understand the market and our customers, improve campaign performance, and ultimately make ourselves a more effective team."

Customers like Telenet, a leading telecom provider, have transformed their CRM marketing operations by replacing legacy tools with Alteryx, integrated with Snowflake and AWS. The Telenet CRM analyst team can now build, automate, and schedule campaigns up to 90% faster; access trusted datasets directly; and run scalable, fully automated marketing workflows, all without heavy technical expertise. Analysts save six hours per week, enabling faster, hyper-personalized campaigns that have increased NPS campaign reach.

By using Alteryx as the business user interface on top of Snowflake's platform, Telenet's marketing team focuses on driving results rather than managing fragmented workflows. This modernization has empowered CRM analysts to deliver data-driven campaigns at scale, improve collaboration, and unlock measurable business impact. 

"As the modern marketing stack continues to evolve, the Snowflake AI Data Cloud serves as a critical foundation, enabling enterprises to access and activate data where it resides," said Denise Persson, Chief Marketing Officer at Snowflake. "Alteryx has firmly established itself as a leader in the Analytics & Measurement for Business Intelligence category, helping our customers achieve measurable success by scaling their use of our integrated technologies."

Learn more about the 2026 Modern Marketing Data Stack here.

ABOUT ALTERYX

Alteryx is a leading AI and data analytics company that powers actionable insights to help organizations drive smarter, faster decisions with AI-ready data. More than 8,000 customers around the world rely on Alteryx to automate analytics, improve revenue performance, manage costs, and mitigate risk across their businesses.

Alteryx is a registered trademark of Alteryx, Inc. All other product and brand names may be trademarks or registered trademarks of their respective owners.

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SOURCE Alteryx, Inc.