LONDON, Oct 7 (Reuters) - Freely, a new streaming

service backed by the BBC, ITV and other British public

broadcasters, will be available on Amazon Fire

televisions following a "landmark deal" with the U.S. technology

giant, the companies said on Monday.

The deal is a win for the BBC, ITV, Channel 4 and Channel 5,

whose joint venture, called Everyone TV, launched Freely earlier

this year, allowing viewers to stream both live TV and on-demand

content for free when they purchase smart TVs carrying the

service.

The tie-up will help take content from the four public

broadcasters - which are required by UK law to offer programming

beneficial to the public interest - to more British households,

through smart TVs using Amazon's ( AMZN ) popular Fire operating system.

"A deal of this kind, between a technology giant and those

working in the public interest, is remarkable," Everyone TV

Chief Executive Jonathan Thompson said.

"It represents a significant development in widening the

availability of Freely and therefore ensuring UK audiences can

access free TV well into the future."

Freely's launch in April marked the first time all four of

Britain's public service broadcasters joined hands to set up a

streaming service, as they look to future-proof live TV in the

age of streaming.

Freely offers 70,000 hours of on-demand content, more than

any other major streaming platform in Britain including Netflix ( NFLX )

, Disney ( DIS ), Amazon Prime and Apple TV,

according to data from London-based Ampere Analysis.

Everyone TV has also signed a deal with TV manufacturer TCL,

which will include Freely in their new 2024 smart TVs, it said.