May 21 (Reuters) - Amazon ( AMZN ) is testing AI-powered
short-form audio summaries on select product detail pages, the
e-commerce giant said on Wednesday, as tech companies continue
to integrate artificial intelligence across their platforms.
The new feature offers summaries about products based on
an AI-driven analysis of product details, customer reviews, and
other related information from the internet.
Currently available for a subset of U.S. customers, the
company plans to expand to more products and customers in the
coming months.
Users can access these audio summaries by tapping the "Hear
the highlights" button in the Amazon ( AMZN ) shopping app.
Amazon ( AMZN ) has intensified its focus on AI integration
across its business, recently revitalizing Alexa+, a voice
assistant powered by generative artificial intelligence.
The company has also integrated tools such as Rufus, its
generative AI-powered shopping assistant that answers various
shopping queries, and Shopping Guides, which provide guidance
and product recommendations, onto its website.
Tech companies have been rapidly deploying AI tech to
consumers, spurred by the popularity of OpenAI's ChatGPT
chatbot.
Last month, OpenAI updated ChatGPT's web search capabilities
to improve online shopping for users with personalized product
recommendations with images, reviews, and direct purchase links.
Big Tech majors, including Google and Meta
, have constantly rolled out new AI-driven features and
updates across their products.