Oct 30 (Reuters) - Apple ( AAPL ) launched new versions

of the MacBook Pro as it looks to drum up sales of the line of

laptops leaning in to demand from professional users who seek

more powerful chips for photo, video and audio editing tools.

The new line of MacBook Pro laptops will start at $1,599,

with the higher-end versions sporting more powerful M4 Pro and

M4 Max processors.

Consumers have been looking to upgrade to personal computers

with more powerful chips to ensure their systems can process

artificial intelligence tools.

The PC market is poised for a comeback in 2024, fueled by

the rise of AI-enabled PCs. This resurgence follows a slump of

more than two years that began after the pandemic.

Apple's ( AAPL ) new launches come days after the Cupertino,

California-based company unveiled a set of colorful iMac desktop

computers with the M4 chip and Apple Intelligence features.