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Apple to delay launch of AI-powered features in Europe, blames EU tech rules
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Apple to delay launch of AI-powered features in Europe, blames EU tech rules
Jun 21, 2024 11:21 AM

BRUSSELS, June 21 (Reuters) - Apple ( AAPL ) will delay

launching three new artificial intelligence features because

landmark European Union tech rules require it to ensure that

rival products and services can function with its devices, the

U.S. tech group said on Friday.

Apple ( AAPL ) underscored its AI push earlier this month with a slew

of new features and software enhancements for its iPhone and

other devices to bolster sagging sales.

It said Apple Intelligence, which uses AI to conjure

text, images and other content on command, would be available on

iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with its M1

chip and later versions. IPhone Mirroring on MacOS Sequoia

allows the phone's screen to be viewed and interacted with on

Mac computers.

The company said on Friday three features - Phone Mirroring,

SharePlay Screen Sharing enhancements, and Apple Intelligence -

will not be rolled out to EU users this year because of

regulatory uncertainties due to the EU's Digital Markets Act

(DMA).

"Specifically, we are concerned that the interoperability

requirements of the DMA could force us to compromise the

integrity of our products in ways that risk user privacy and

data security," Apple ( AAPL ) said in an email.

"We are committed to collaborating with the European

Commission in an attempt to find a solution that would enable us

to deliver these features to our EU customers without

compromising their safety."

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