After a long wait, tech giant Apple plans to launch the Apple Store online in India on September 23, 2020. The company will offer its full range of products and support directly to customers across the country for the first time.

Apple is also bringing in financing options and an available trade-in program. Students can shop for a Mac or iPad with special pricing, and receive discounts on accessories and AppleCare+.

“We’re proud to be expanding in India and want to do all we can to support our customers and their communities,” said Deirdre O'Brien, Apple’s senior vice president of Retail + People. “We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time.”

With this move, Apple plans to provide customers with the same experience found in Apple Store locations around the world, delivered by online team members who are ready to offer their expertise. For instance, online Apple Specialists can help you with custom-configuring any Mac or even help you set-up new devices.

Starting October, Apple says customers can expect free online Today at Apple sessions led by local Creative Pros, focused on photography and music. It will also offer the signature gift wrap and personalized engraving in multiple local languages will be available for select products.

As of today, Apple has been operating in India for more than 20 years, and the company claims that it’s an ongoing investment and innovation support almost 900,000 jobs across the country.

First Published:Sept 18, 2020 7:56 AM IST