New integration lets guests order directly from Toast restaurants through Google's Ask Maps feature, fueling discoverability for operators

BOSTON--(BUSINESS WIRE)--

Toast , the global technology platform built for restaurant and retail businesses, today announced an expanded integration with Google that brings agentic food ordering to Ask Maps, a conversational AI feature within Google Maps. When a diner asks—by voice or text—for a restaurant recommendation or specific food request, Ask Maps can now put a Toast restaurant's menu directly in front of them and carry that request all the way through to a completed order.

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"At Toast, we're always looking for new ways to help our customers turn discovery into demand," said Kelly Esten, Chief Marketing Officer and Chief Operating Officer of Enterprise at Toast. "This integration with Google is a direct extension of that work, bringing a new agentic ordering experience to a discovery moment guests already rely on. Now, guests can go from searching within Google Maps to ordering from a Toast restaurant in one seamless motion, surfacing our customers' menus at the exact moment the guest is deciding what to order—creating opportunities to turn that attention directly into revenue with no extra work required from our operators."

This new experience is powered by an ongoing partnership between Toast and Google. Toast is a co-developer of the Universal Commerce Protocol (UCP) for Food, an open standard that's defining how AI agents discover, order from, and check out with restaurants across surfaces like Search, Maps, and Gemini, which will help evolve the conversational experience in Ask Maps in the future. Working alongside Google and other industry leaders, Toast is helping shape how agentic ordering works specifically for food and beverage, so that as the protocol expands, restaurants stay in control of their sales, menu, pricing, and guest relationships.

A mass discovery channel, built for action

For Toast restaurants, the Ask Maps integration can help turn searches for food in Google Maps into actual orders:

Discovery at scale: Toast restaurants appear directly within the Ask Maps experience, right where guests are already searching for their next meal.

From "find" to "do": Guests move from a simple search to a completed order in one continuous flow, helping discovery convert into revenue with minimal friction.

Commission-free growth: Orders placed through Ask Maps flow through Toast's first-party ordering system, helping operators grow order volume without adding third-party commission fees.

$5 in Toast Cash to jumpstart demand

To help drive early adoption, Toast is funding a promotional offer for guests: anyone who places an order through a Toast restaurant via Ask Maps will receive $5 in Toast Cash to use toward their next order at any participating Toast restaurant.1 Guests can redeem the offer in the Toast Local app, which empowers restaurants to connect directly with guests and turn first-time orders into repeat business.

Expected to begin in late August, guests can claim their promo by using Ask Maps in the Google Maps app to place orders at any Toast restaurant.

About Toast

Toast [NYSE: TOST] is a global technology platform built for restaurant and retail businesses. From the busiest local restaurants and shops to large hospitality brands, Toast helps owners and operators manage their businesses more efficiently, drive guest demand, and build lasting success.

Toast integrates software, agentic AI, payments, financial technology solutions, and hardware with a broad partner ecosystem. Powering billions of purchases throughout local commerce, Toast delivers the precision and innovation required for modern restaurant and retail environments. For more information, visit www.toasttab.com.

1 To qualify for the promotion, the order placed must be $30+ and the guest must pay online via express checkout.

Forward-Looking Statements

This press release contains “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the context of the statement and generally arise when Toast or its management is discussing its beliefs, estimates or expectations. Such statements generally include the words “believes,” “plans,” “intends,” “may,” “will,” “expects,” “anticipates,” “outlook,” “continues,” or similar expressions. These statements are not historical facts or guarantees of future performance, but represent the beliefs of Toast and its management at the time the statements were made regarding future events which are subject to certain risks, uncertainties and other factors, many of which are outside Toast’s control. Actual results and outcomes may differ materially from what is expressed or forecast in such forward-looking statements. Forward-looking statements include, without limitation, statements regarding Toast’s business plans and strategy; the anticipated development, capabilities, and benefits of Toast’s products and features, including the integration with Google Maps; business arrangements with Toast’s partners and customers and the anticipated benefits thereof; and Toast’s product and innovation strategies.

The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in Toast’s filings with the Securities and Exchange Commission (“SEC”), including in the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Toast’s Annual Report on Form 10-K for the year ended December 31, 2025, Toast’s Quarterly Report on Form 10-Q for the quarter ended [June 30, 2026], and Toast’s subsequent SEC filings. Toast can give no assurance that the plans, intentions, expectations or strategies as reflected in or suggested by those forward-looking statements will be attained or achieved. The forward-looking statements in this release are based on information available to Toast as of the date hereof, and Toast disclaims any obligation to update any forward-looking statements, except as required by law. These forward-looking statements should not be relied upon as representing Toast’s views as of any date subsequent to the date of this press release.

TOST-CORP

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Source: Toast, Inc. ( TOST )