DALLAS, Oct. 30, 2025 /PRNewswire/ --

We're committed to telling the truth about the competition's misleading claims

Key Takeaways:

In the last four years, the National Advertising Division (NAD) has issued at least 16 decisions finding that T-Mobile's advertisements or other marketing claims were false, misleading and/or unsubstantiated

We stand by our campaign to shine a light on deceptive advertising from our competitors and oppose demands to silence the truth

 AT&T filed suit against the NAD seeking a court declaration that it has the right to speak truthfully about T-Mobile's track record

AT&T ( T ) has filed a complaint for declaratory relief against the NAD in response to its demands to remove our advertising and other messaging that centers around one simple fact: NAD has asked T-Mobile to correct their advertising at least 16 times over the last four years – more than anyone else in our industry.

The new campaign – "Ain't Our First Rodeo" - underscores a simple truth: Trust is earned through action. The ad highlights the remarkable frequency with which T-Mobile advertising has been challenged in recent years, and we take this action today to help ensure customers hear the truth.

"Some companies mislead customers; others stand up for them," said Jeff McElfresh, chief operating officer, AT&T ( T ). "We think all consumers deserve to hear the truth, even if it makes T-Mobile uncomfortable."

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Our complaint lays out the details of T-Mobile's track record. You can read it here.

About AT&T ( T )

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. ( T ) , please visit us at about.att.com. Investors can learn more at investors.att.com.

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SOURCE AT&T ( T )