Push notifications and Analytics upgrades among 100+ new features delivered in 2025 to streamline personalization and performance

NEW YORK--(BUSINESS WIRE)--

Attentive®, the AI marketing platform for 1:1 personalization redefining how brands and people connect, today announced a new portfolio of solutions that cut through complexity and empower marketers to create authentic, profitable customer connections at scale.

Three New Ways to Power Smarter Messaging

Introducing Push Notifications: Attentive expands its omnichannel reach with Push notifications, enabling brands to extend their mobile-identity-first, personalized campaigns directly to consumers within their applications. Built to work seamlessly alongside SMS and Email, Push helps transform fragmented touchpoints into unified customer journeys.

Personalization Supercharged with AI: With 96% of consumers reporting they are likely to purchase when brands send personalized messages, delivering relevant campaigns is the key to growth. Enhanced product recommendation models for SMS and Email boost relevance and performance alongside advancements to Attentive’s core AI products, enabling marketers to personalize at scale without added effort.

All New Analytics Dashboard: The rebuilt analytics dashboard centralizes insights across channels, giving marketers a faster, clearer view of performance. With instant access to what’s working, teams can quickly measure impact, optimize campaigns in real-time, and make smarter decisions. It reflects Attentive’s commitment to building a modern, marketer-friendly platform that saves time, offers more control, and simplifies execution.

“We’re seeing unprecedented customer uncertainty collide with industry turmoil, from shifting trade policies to OS-led changes in deliverability and new regulatory demands. At the same time, emerging channels like RCS and rapid technology shifts are redefining the brand-customer relationship,” said Nakul Narayan, Chief Product Officer of Attentive. “We developed these solutions with our customers to simplify the complex because, when marketers can act fast and personalize effectively, customers feel understood and businesses grow.”

More Ways We’re Simplifying Marketing

This release also delivers dozens of customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier, including:

Ecosystem Integrations with Yotpo, Tapcart, Punchh, Thanx, Google Merchant Center, and more, to connect the entire MarTech stack.

Seamless Cross-Channel Experiences links in-store loyalty codes, coupons, and subscriber profiles with embedded barcodes without the need for custom HTML.

Smarter Insights uses built-in A/B testing for sign-up units and preference collection tools to grow lists and reduce unsubscribes.

Email Preference Collection gives consumers control over the messages they receive while giving marketers richer data to personalize effectively.

Easier Messaging that saves time with 10+ usability features like enhanced platform search, recurring campaign scheduling, and universal design elements to save time and keep campaigns on brand with less effort.

“In Attentive we’ve found a partner that is going to impact our business in a very profound way,” said David Reinke, CEO of GLD, a leader in accessible luxury. “The work Attentive is doing with AI paired with our data is going to yield incredible impact over time.”

By listening closely to customer feedback, Attentive ensures every release delivers practical improvements that save time, reduce complexity, and fuel stronger results.

For more on the new platform capabilities, visit: https://www.attentive.com/new-releases/the-complex-made-simple

About Attentive

Attentive® is the AI marketing platform for 1:1 personalization redefining how brands and people connect. Attentive turns messages into moments that drive action, revenue, and loyalty with powerful technology that unifies customer data, while providing the expert knowledge and unparalleled support that helps brands succeed.

Trusted by leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s, Attentive provides mobile-first identity, smart orchestration, and enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.

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Source: Attentive