April 29 (Reuters) - Global news publisher Axel Springer

will migrate some of its cloud-based applications to Microsoft's ( MSFT )

Azure and work with the firm on bolstering its AI

capabilities, the companies said on Monday, as they expanded

their partnership.

Axel Springer will also work with the tech giant to launch

an AI-driven chat experience, which will feature content from

the news publisher, the companies said.

The deal will build on Axel Springers initiatives such as

its AI assistant "Hey_" which is powered by Azure OpenAI

Service, they added.

The news publisher will use Microsoft Advertising;s Chat Ads

API to monetize the chat-based experiences.

Axel Springer's content across its brands including

Politico, Business Insider, Bild and Welt will be made available

to Microsoft Start-MSN users, under the expanded deal.

Axel Springer signed a landmark deal with OpenAI last

December to deliver summaries of it content in response to

ChatGPT queries.