Applied Materials, Inc. ( AMAT ) launched the MAX OLED solution, a patented OLED pixel architecture and groundbreaking display manufacturing technology.

This solution aims to bring the high-quality OLED displays found in premium smartphones to tablets, PCs, and eventually TVs.

OLED is the preferred display technology for top smartphone manufacturers due to its exceptional display quality, lightweight, flexible form factors, and durability.

However, scaling OLED display production for the larger glass panels used in tablets, PCs, and TVs has been a challenge—until now.

Applied’s MAX OLED solution simplifies the scaling of OLED manufacturing from Gen 6 to Gen 8 glass substrates, which are about twice as large, and beyond.

It also introduces a new method for depositing OLED materials, enhancing pixel brightness and resolution, reducing energy consumption, and extending the display’s lifespan.

The MAX OLED solution has generated strong customer interest, with repeat orders from several top display manufacturers.

Applied will also supply an alpha system to Samsung Display, a global leader in OLED and QD-OLED panels, for evaluation of this new technology.

Ross Young, Co-founder and CEO of Display Supply Chain Consultants (DSCC), said, “Applied Materials has developed a true breakthrough in OLED manufacturing technology that will enable better OLED displays at more attractive prices,”

“This technology has the potential to accelerate OLED adoption in a range of markets, from tablets and PCs to automobiles and micro-displays for AR/VR, creating a catalyst for the entire display industry.”

Investors can gain exposure to the stock via First Trust Nasdaq Semiconductor ETF ( FTXL ) and Pacer BlueStar Engineering the Future ETF ( BULD ) .

Price Action: AMAT shares are up 0.90% at $172.03 at the last check Thursday.

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