May 16 (Reuters) - Broadband and cable TV provider

Charter is in advanced talks to combine with peer Cox

Communications in a deal that will value Cox at more than $30

billion and unite two of the biggest cable providers in the

United States, Bloomberg News reported on Friday.

Reuters could not immediately confirm the report.

U.S. media companies are considering options for fading

cable TV businesses, a longtime cash cow where revenues are

eroding as millions of consumers embrace streaming video.

Last month, Charter reported revenues that topped estimates

as it benefited from plans that offer customers the option to

combine internet, TV and phone services into a single,

customizable package.

Cox, the largest private broadband provider in the U.S.,

also provides cable services, according to its website.

The companies are discussing a cash and stock transaction

that would value Cox at more than $30 billion, including debt,

Bloomberg News said, citing sources.

A deal could be announced within days, the report said,

adding that the Cox family would be the largest shareholder in

the combined entity with a stake of about 20% and would have

seats on its board.

Charter and Cox did not immediately respond to requests for

comment outside regular business hours.

Charter shares closed at $419.57 on Thursday, giving it a

market capitalization of $58.9 billion, according to LSEG data.

(Reporting by Gursimran Kaur in Bengaluru; Editing by Nivedita

Bhattacharjee and Mrigank Dhaniwala)