Invictus-backed Campfire’s software empowers manufacturers to achieve new levels of efficiency, profitability, and innovation

ANN ARBOR, Mich.--(BUSINESS WIRE)--

Campfire Interactive, a leading provider of enterprise software solutions for manufacturing companies and automotive suppliers, has appointed Alex George as Chief Executive Officer and Board member, effective immediately. George will be responsible for leading the company’s strategy, innovation, and go-to-market execution. He will lead Campfire’s continued expansion of its Profitability Operating System, which currently manages over $200 billion in revenue across Tier 1 and Tier 2 automotive suppliers, and extend its reach into new industrial markets.

“We are thrilled to welcome Alex to the Campfire team and look forward to partnering with him to accelerate growth through innovative forecasting and profitability solutions for the world’s leading manufacturers,” said William Nettles, Co-Founder & Managing Partner at Invictus Growth Partners. “Alex’s experience and leadership will be a key differentiator as Campfire continues to disrupt a market that is ripe for technological change, helping manufacturers gain greater visibility into their supply chains.”

George is a seasoned operating executive with more than 20 years of experience leading private equity–backed companies. Throughout his career, George has successfully led founder successions, market expansions, complex enterprise sales cycles, and has created sustained value for customers and investors alike.

“I am honored to join Campfire at such a pivotal moment in the industry,” said Alex George, Chief Executive Officer, Campfire Interactive. “As the industry faces tariffs and other macro headwinds, manufacturers face relentless pressure to balance cost, profitability, and forecasting accuracy. Campfire is uniquely positioned to solve these problems for suppliers with its industry leading Profitability Operating System. I look forward to working with the talented team at Campfire to expand our reach, accelerate innovation, and deliver even greater value and ROI to our customers.”

About Campfire Interactive

Campfire Interactive is the leader in Portfolio Profitability Management software for automotive and industrial suppliers. Campfire empowers commercial and finance teams with a unified platform that replaces spreadsheets and fragmented systems – enabling faster quotes, smarter forecasts, and stronger margins across the entire commercial lifecycle.

Learn more at www.cfi2.com

About Invictus Growth Partners

Invictus Growth Partners is a buyout and growth equity firm that invests in outstanding bootstrapped and capital efficient, automation-enabled cloud software, cybersecurity and fintech companies that seek capital and strategic resources to accelerate their growth. The firm and all its professionals are based in San Mateo, CA. For more information, visit invictusgrowth.com or follow on LinkedIn, @Invictus Growth Partners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250909803942/en/

Source: Campfire Interactive