MONTREAL--(BUSINESS WIRE)--

CIBC Innovation Banking announced today that it has provided a $1.5 million debt facility in growth capital to FLiiP, an end-to-end management software tailored for fitness businesses. The financing will support FLiiP’s market expansion in Canada, the United States and in Europe.

FLiiP is an end-to-end fitness business management and CRM platform designed for simplicity and built to scale for multi-location gyms. By unifying operations, payments, and CRM in one system, the platform helps unlock revenue opportunities across the entire member journey. With advanced AI capabilities, gyms can reduce churn, increase engagement, and drive revenue through intelligent automation and actionable insights, while simplifying daily management so operators can stay focused on members and growth.

“Working with CIBC Innovation Banking, a lender with deep experience supporting high-growth companies and an established presence across North America and Europe, is a significant milestone for FLiiP,” said David Bourbonnière, CEO and Founder of FLiiP. “Their team’s support will enable us to accelerate our expansion into these key markets and further our mission to empower gyms with innovative management solutions.”

“We are thrilled to support FLiiP as it continues to transform the fitness industry with its innovative, all-in-one gym management platform,” said Eric Laflamme, Managing Director, CIBC Innovation Banking. “Leveraging his experience as a former gym operator, David, with the help of his team is addressing the critical need for effective software solutions that enable gym businesses to run seamlessly.”

The company is supported by leading investors including Cultivation Capital and Boreal Ventures.

About CIBC Innovation Banking

CIBC Innovation Banking has 25 years of specialized experience in growth-stage tech and life science companies across North America – a longer track record than most banks. CIBC Innovation Banking now has over $11 billion in funds managed including life sciences, health care, cleantech companies, investors, and entrepreneurs, and has assisted over 700 venture and private equity-backed businesses over the past six and a half years. The bank operates out of 14 global locations in San Francisco, Menlo Park, New York, Toronto, London, Austin, Boston, Chicago, Seattle, Vancouver, Montreal, Atlanta, Reston, and Durham. Connect with us today to start the conversation. innovationbanking.cibc.com

About FLiiP

Founded in 2016 and headquartered in Montreal, Canada, FLiiP was created by gym owner David Bourbonnière to solve the challenges of disconnected and outdated fitness software. Today, FLiiP serves gyms in more than 10 countries as a management and CRM platform purpose-built for multi-location operators. With an emphasis on revenue growth, operational simplicity, and seamless integration, FLiiP empowers ambitious gym owners and operators to run more efficiently, deliver better member experiences, and scale with confidence.

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Source: CIBC Innovation Banking