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Decidr to Acquire Sugarwork to Accelerate Knowledge Capture in the Agentic Economy
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Decidr to Acquire Sugarwork to Accelerate Knowledge Capture in the Agentic Economy
Nov 19, 2025 11:11 AM

NEW YORK--(BUSINESS WIRE)--

Decidr AI Industries Ltd , an agentic technology company on the Australian Securities Exchange (ASX), today announced it has entered into a binding agreement to acquire Sugarwork: a US-based AI software platform that captures and activates operational knowledge inside businesses. The acquisition into Decidr US. Inc, a wholly owned subsidiary of DAI marks an important strategic step in accelerating Decidr’s vision of creating a Networked Agentic Economy, an ecosystem of intelligent, AI-organizations that are linked and can think and act independently.

Founded in 2022 and headquartered in New York, Sugarwork began by helping organizations capture and own their tacit institutional knowledge. With businesses now adopting AI, but not having a clear view of their underlying workflows, Sugarwork has since evolved into a full-spectrum discovery platform that maps the invisible 80% of knowledge inside a business: pinpointing where to invest in automation and AI, and surfacing previously undocumented workflows.

Sugarwork’s technology transforms hidden human knowledge into structured, actionable processes. Integrating this capability will allow Decidr to convert that intelligence into self-learning systems - the foundation of truly autonomous, adaptive organizations, and what Decidr coins as the Agentic Economy.

“We’re building the engine that powers the Agentic Economy,” said David Brudenell, Executive Chair and Co-CEO of Decidr. “With Sugarwork, businesses can quickly uncover hidden knowledge - in many cases the most valuable type of knowledge and see it in a structured way. This exercise making the invisible visible is a powerful starting point for Agentic transformation using Decidr.”

Decidr will embed Sugarwork’s knowledge activation tools into the core DecidrOS onboarding experience, reducing onboarding time for agentic organizations and improving schema precision. Sugarwork will continue to be available as a standalone discovery and transformation product, supporting partners and customers with business transformation and before investment in AI is made, as they prepare for Agentification.

Sugarwork’s platform has already delivered strong results for clients across sectors, including reducing onboarding time by 70% for global AI data provider Appen, and helped surface enterprise-critical processes for a USD$800 million Nasdaq-listed medtech company.

Vanessa Liu, CEO of Sugarwork, said: “We founded Sugarwork to solve a problem every organization faces: knowledge lives in people’s heads. Decidr shares our belief that unlocking this knowledge is the gateway to meaningful, scalable AI. Joining forces accelerates our mission further and faster, giving teams a clear path from discovery to intelligent execution.”

Sugarwork will continue to operate under its existing brand, with added support from Decidr’s technical and commercial teams. Existing Sugarwork customers will gain access to Decidr’s partner ecosystem and innovation roadmap, while new and prospective DecidrOS clients will benefit from an accelerated path to schema-based intelligence.

This acquisition follows Decidr’s recent A$20 million capital raise, and marks another step in building out the tools, partnerships and infrastructure required to deliver agentic AI at global scale. Together, Decidr and Sugarwork will accelerate onboarding for customers, deepen insights for automation, and bring the Agentic Economy closer to reality.

Completion of the transaction remains subject to customary closing conditions, including execution of a definitive merger implementation agreement, Decidr undertaking due diligence, and the parties obtaining any shareholder and regulatory approvals in both the US and Australia. The acquisition is expected to complete by December 31, 2025.

Registrations for the DecidrOS are now open, find out more here.

About Decidr

Built on two decades of research into human behaviour, Decidr is pioneering the world's first Agentic Operating System for businesses. The DecidrOS platform seamlessly connects a company's existing data and tools, using coordinated AI apps to automate everyday work with unprecedented speed and accuracy.

Unlike standalone AI features that operate in silos, Decidr provides a trusted, deterministic orchestration layer that transforms fragmented workflows into seamless, intelligent processes across all business functions—from sales and finance to HR and marketing. This revolutionary approach enables SMEs to achieve enterprise-level automation and efficiency without the complexity or cost traditionally associated with digital transformation.

In October 2025, Decidr was recognised as one of Australia’s most innovative companies by the Australian Financial Review, listed under both professional services and AI engineering.

About Sugarwork

Founded in 2022 and headquartered in New York, Sugarwork is a New York-based software company that captures and activates operational knowledge inside businesses. Originally built to enable organizations to capture and own their tacit institutional knowledge, Sugarwork now empowers organizations to discover cross-functional and business-wide insights, map workflows, and reveal automation opportunities to prepare organizations for AI adoption. Clients span financial services, manufacturing, healthcare and professional services.

Source: Decidr AI Industries Ltd

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