Overview

* Cricut Q3 2025 revenue of $170.4 mln beats analyst expectations

* Net income for Q3 2025 rises 79% yr/yr to $20.5 mln

* Company repurchased 441,000 shares, with $46.9 mln left in buyback program

Outlook

* Cricut ( CRCT ) is accelerating investments in product development and marketing to drive growth

* Company is navigating uncertainties introduced by tariffs

Result Drivers

* SUBSCRIBER GROWTH - Paid subscribers increased by 6% to over 3 million, boosting platform revenue

* CONNECTED MACHINE REVENUE - Connected machine revenues rose 12%, indicating strong demand for hardware

* INTERNATIONAL EXPANSION - International revenue increased by 5%, driven by increased awareness in global markets

Key Details

Metric Beat/Mis Actual Consensu

s s

Estimate

Q3 Beat $170.43 $157.30

Revenue mln mln (3

Analysts

)

Q3 Net $20.51

Income mln

Q3 Basic $0.10

EPS

Q3 Gross $94.09

Profit mln

Q3 $22.65

Income mln

From

Operatio

ns

Q3 $25.63

Pretax mln

Profit

Analyst Coverage

* The current average analyst rating on the shares is "sell" and the breakdown of recommendations is no "strong buy" or "buy", no "hold" and 4 "sell" or "strong sell"

* The average consensus recommendation for the integrated hardware & software peer group is "buy."

* Wall Street's median 12-month price target for Cricut Inc ( CRCT ) is $4.25, about 25.9% below its November 3 closing price of $5.35

* The stock recently traded at 21 times the next 12-month earnings vs. a P/E of 21 three months ago

Press Release:

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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)