New DV AI Verification™ offers a set of products that enable advertisers to identify and manage AI agent interactions and avoid low-quality AI-generated content

NEW YORK--(BUSINESS WIRE)--

DoubleVerify ( DV ) (“DV”) , the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies that enable advertisers to navigate and engage confidently in an increasingly complex AI-driven ecosystem.

Each month, DV analyzes nearly 2 billion interactions with both declared and undeclared AI agents – activity assessed through a deep intelligence layer built to enhance transparency, accountability, and performance.

“From declared agents powered by platforms such as ChatGPT, Claude and Perplexity to undeclared, potentially malicious AI bots — as well as emerging personal and retail agents — advertisers are being challenged to navigate a digital ecosystem populated by a new generation of opportunities and threats,” said Mark Zagorski, CEO of DoubleVerify ( DV ). “Add to that a content landscape increasingly flooded with low-quality, AI-generated material, and marketers are facing a surge of brand suitability concerns and wasted impressions. DV AI Verification™ delivers greater transparency across transactions and stronger content alignment for brands. DV stands apart with an independent, cross-platform technology stack purpose-built to help marketers manage AI agents and AI-impacted environments with confidence.”

DV AI Verification™ will offer an initial series of capabilities when it becomes generally available later this year, with more becoming available in 2026.

DV’s Agent ID Measurement. Building on DV’s leadership in transparency, Agent ID Measurement is an industry-first product that enables advertisers to identify and measure ad engagement with AI-powered chatbots to help maximize advertising ROI.

Key analytics will cover both general and sophisticated invalid traffic types, including:

Declared AI bots: Including large language models (LLMs) crawlers recognized by the IAB

Evasive SIVT scrapers: Undeclared scrapers that alter credentials to bypass detection

Automated and agentic AI browsing: Including Atlas and Comet Assistant sessions

Built on DV’s deep expertise in detecting and analyzing web traffic, Agent ID Measurement enhances transparency across ad–agent interactions. This release lays the groundwork for future advancements that will strengthen advertising effectiveness within conversational and chatbot environments by enabling advertisers to proactively manage LLM-type messaging.

DV’s AI SlopStopper™ for Open Web. DV launched its Gen AI Website Avoidance and Detection tool in December 2024. AI SlopStopper for the open web expands on that capability and is now integrated into the DV AI Verification™ offering. The product helps advertisers avoid low-quality, AI-generated content and measure media quality across programmatic environments.

AI SlopStopper pre-bid avoidance is available through DV’s Authentic Brand SuitabilityⓇ across more than 30 major buying platforms, including Amazon, Microsoft Invest, The Trade Desk, and Yahoo, while post-bid measurement data and insights are accessible through DV Pinnacle®, the company’s unified service and analytics platform.

DV’s AI SlopStopper™ for Social. Launching in early 2026, AI SlopStopper for Social extends DV’s AI slop identification technology to leading social media platforms — helping advertisers identify and avoid low-quality, AI-generated content that can dilute brand equity and waste ad spend.

All these initiatives underscore DV’s forward-looking approach to ensuring that advertisers have the data and tools they need to capitalize on rapidly expanding consumer engagement opportunities driven by LLMs such as ChatGPT, Anthropic and Perplexity.

DV AI Verification is a key component of DV’s Media AdVantage Platform, which combines AI-powered media verification, ad optimization and campaign outcomes measurement to maximize media performance and return on ad spend. As part of media verification, DV AI Verification helps advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content.

About DoubleVerify ( DV )

DoubleVerify ( DV ) (“DV”) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.

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Source: DoubleVerify ( DV )