The new identity underscores the company’s commitment to empowering software providers with creative, transparent and growth-focused payment integrations.

PORTLAND, Maine--(BUSINESS WIRE)--

Easy Pay Solutions, a trusted leader in embedded payments for independent software vendors (ISVs) and SaaS providers, has rebranded as NUMBER. The brand transformation marks a new chapter in its nearly 30-year history, highlighting a continued evolution into an agile, innovative and highly collaborative payments partner. Operating as NUMBER, the company rededicates itself to helping software providers develop payment strategies through cutting-edge integration, financial transparency and proactive user adoption strategies.

“With Visa’s support, we pioneered one of the first embedded payment integrations more than thirty years ago and have continued to lead innovation in the space ever since,” said CEO Stephen Goodrich. “Today’s rebrand as NUMBER reflects another step in that journey. Payments are more relevant and complex than ever. By helping our partners future-proof operations with our seamless, transparent solutions, NUMBER can ensure partners continue to run smoothly no matter what comes next.”

The transformation from Easy Pay to NUMBER reflects the company’s evolution to a modern, future-focused payments partner helping software providers stay ahead of the technology landscape. NUMBER will continue delivering exceptional services and tangible results to its partners:

Simple Integrations: NUMBER streamlines integration with an AI-powered documentation suite that enables faster implementation, greater efficiency and improved customer experience.

Maximizing User Adoption: NUMBER helps partners drive engagement through strategic planning, marketing development, white-label support and relationship management.

Financial Transparency: NUMBER is redefining PayFac norms with transparent revenue-sharing, real-time financial reporting and full cost visibility, ensuring total clarity on financial performance.

Partnership-Driven Approach: Our partners’ welfare is at the forefront of everything we do. As a true extension of our partners’ teams, NUMBER delivers creative, integrated payment solutions that evolve alongside them.

Founded in 1996 by two Visa USA executives and an Inc. 500 CEO, NUMBER has been a pioneer in shaping how businesses connect payments to performance. From its early collaboration with Visa USA to its groundbreaking work embedding payments into enterprise and practice management platforms, NUMBER has consistently set new standards for efficiency and innovation. Three decades later, NUMBER continues to lead in embedded payment solutions, empowering ISVs, SaaS providers, medical practices, value-added resellers and major retailers – including some of the nation’s most recognized luxury department stores.

Goodrich added, “As our partners continue to grow, we’re excited to continue collaborating right alongside them to ensure payment systems are integrated intelligently to optimize growth.”

For more information about NUMBER and its embedded payments solutions, visit https://number.tech

About NUMBER

NUMBER has provided creative and omnichannel payment solutions for nearly three decades to a wide range of users, leveraging its PCI-certified payment gateway, APIs and Virtual Terminal products, in the provision of payments acceptance services to some of the nation's best-known names.

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Source: NUMBER